Care & optimization
bari-e.it
-74%
Database
Good
Core Web Vitals
+17%
SERP CTR
Problem
A local online magazine, inherited after a change in management and grown for years without technical upkeep: an aging template, a database weighed down by thousands of revisions and press releases with no real editorial value, over 360 broken URLs, missing security headers, and a layout error that left the logo covering the entire screen on smartphones.
Solution
A multi-front intervention built to last. Performance: database cleanup, aggregated JS/CSS, self-hosted fonts, and all images converted to optimized WebP. Security: regenerated authentication keys, restored security headers, unnecessary plugins removed or optimized, and a backup routine rebuilt around the 3-2-1 rule. SEO: over 360 301 redirects for broken URLs, noindex on low editorial-value content, and a custom robots.txt for crawl budget. On the legal side, a compliant colophon, cookie and privacy management via Iubenda with Consent Mode v2 active, implemented through custom code in WPCode. Finally, a fix for the mobile logo layout error, first accessibility improvements, and new pages dedicated to the editorial team.
Result
The clearest signal: database size cut by 74%, an A rating on securityheaders.com, Core Web Vitals moved to "Good", and SERP CTR up 17% — proof that visitors arriving from search find what they're looking for. The result is a lighter, safer site that's easier to maintain every day.
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